

Project Overview
SVN | Northco was engaged as the seller’s representative for the sale of the Ashbrooke Hotel, a boutique hospitality destination located in one of the Midwest’s top vacation markets of Door County, Wisconsin. Ashbrooke is one of the only hotels in the area catering exclusively to couples and adults, making it a premier destination for romantic getaways in the heart of Egg Harbor.
The pristine hotel features 36 spacious guest rooms comprised of six sophisticated room and suite layouts, including the Grande Whirlpool Suite, complete with a cozy gas fireplace and a two-person whirlpool tub. Guests enjoy a variety of high-quality amenities, including an indoor pool and hot tub, fitness center, and an outdoor sundeck with a fire table.
Located just minutes away from Door County’s renowned natural and cultural attractions, the Ashbrooke Hotel offers guests convenient access to the peninsula’s charming waterfront communities, parks, dining, wineries, shops, galleries, outdoor recreation, and more, making it one of the top hospitality destinations in Egg Harbor and the broader Door County region.
"Working with SVN | Northco made this bittersweet transition a highly positive experience."
“Our family owned and operated the Baileys Harbor Laundry and later the Door County Laundry for 69 years when we finally decided to sell and move on to our next venture. Being customer-service oriented people, the innkeeping business had always intrigued Debi and I so we decided to purchase The Ashbrooke Hotel from our long-time friends in 2001. For the past 25 years, our family had the privilege of operating the hotel and sharing our true love of Door County with our guests, but the time came to think about retirement. Local friends of ours had recently sold their resort through SVN | Northco and they highly recommended them.
From the first meeting, we were impressed with their broad scope of experience and knowledge and appreciation of our area. They provided a very fair and honest valuation and we decided to move forward, however we wanted to do so confidentially at first, given that Door County is such a tight-knit community. From their extensive database, they honed in on the right buyer very quickly, being someone who had recently purchased another resort through them in the area. The buyer was very diligent and the SVN | Northco team managed the process with great organization and thoroughness all the way through the close of the transaction, working closely with everyone involved. Working with SVN | Northco made this bittersweet transition a highly positive experience; we are thrilled to see our family legacy passed to a new family growing their hospitality portfolio while allowing us to remain deeply committed and connected to the community that we care so much about.”
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